Pushpeel is a reputable brand in the toy industry, known for its high-quality products and loyal customer base. However, they faced a significant challenge as hijackers began to infiltrate their listings, selling at drastically lower prices, stealing the Buy Box, and damaging their sales and brand reputation.
Beyond Thursday, a dynamic lifestyle brand, faced a critical challenge in updating the brand name on their five top-selling Amazon listings from “ESLA” to “Beyond Thursday.” As the brand aimed to grow and strengthen its presence, the update was essential for maintaining consistency and protecting their identity. However, the process was more complex than anticipated due to a number of complications.
We successfully migrated 30+ Amazon US listings from Kala Health to Procapsin in just 40 days, meeting a strict contractual deadline. The entire catalog was rebranded with 100% review retention, zero ASIN resets, and no loss in sales history or rankings. Despite Amazon’s tight brand-change policies, we preserved ratings, Buy Box stability, and BSR performance. A fully seamless transition — completed without disruptions, takedowns, or sales decline.
A client reached out after an unauthorized FBA seller hijacked their listing and captured the Buy Box, diverting all PPC-driven sales. We immediately verified brand ownership, checked contribution rights, and confirmed Brand Registry alignment before submitting a compliant Unauthorized Seller report using Amazon’s Brand History tool. Amazon responded within the same day, removing the hijacker entirely and restoring the Buy Box to the rightful brand owner.
Our client lost control of their top Amazon listing after a bad actor hijacked the brand name, replacing Medi-Aid with Baobang and blocking all edits and inventory shipments. Multiple support cases were denied, as Amazon misclassified the issue as a rebranding request. We conducted a full evidence-backed investigation, escalated the case through Amazon’s catalog integrity teams, and proved it was an unauthorized hijack.
