How to Change Your Amazon Brand Name Without Losing Listings, Reviews, or Rankings: A Complete Guide to a Smooth Brand Transition

New brand names are stronger and help to grow and identify your business. It’s common for sellers to want to change brand names for reasons such as a brand trademark, refresh, or because of a business goal. An Amazon brand name change, when done right, offers a brand image and business identity refresh and keeps […]
Amazon Brand Identity Update: How Brand Registry Protects Your Trademark, Product Listings, and Brand Name from Hijackers and Unauthorized Sellers

Amazon has transformed the way companies can build and scale their business, but there are challenges to selling on Amazon. Sellers are often faced with nasty and unfair competition with brand listing hijacking, counterfeit, and unauthorized sellers. Amazon Brand Registry can help counteract these issues. Brand Registry helps brand owners to protect their intellectual property, […]
Amazon Listing Recovery Guide: What to Do and How to Quickly Fix Hijacked or Manipulated Product Pages

Amazon listings hijacked can hurt your reputation and sales, and can even damage trust with your customers. When product pages are altered or taken over, they need immediate action to resolve them. This resource will break down the actions to take and the listing recovery process. What Is Amazon Listing Hijacking? Amazon listing hijacking happens when […]
Common Amazon Brand Name Errors That Hurt Your Listings and How to Fix Them the Right Way – Complete Guide

The Amazon marketplace is one of the most competitive in the world and even the most subtle of errors regarding your brand name can impact your listing performance and visibility, as well as your credibility. Amazon Brand name errors can cause listing suppression, system errors, and loss of control of the product. These mistakes are […]