Pushpeel is a reputable brand in the toy industry, known for its high-quality products and loyal customer base. However, they faced a significant challenge as hijackers began to infiltrate their listings, selling at drastically lower prices, stealing the Buy Box, and damaging their sales and brand reputation.
Beyond Thursday, a dynamic lifestyle brand, faced a critical challenge in updating the brand name on their five top-selling Amazon listings from “ESLA” to “Beyond Thursday.” As the brand aimed to grow and strengthen its presence, the update was essential for maintaining consistency and protecting their identity. However, the process was more complex than anticipated due to a number of complications.
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