Our client, PILL THING, is an established brand selling on Amazon with consistent sales and loyal customers. However, the brand suddenly lost control over one of their top listings when a bad actor hijacked their brand name, replacing Medi-Aid with Baobang.
On Amazon, brand ownership is powerful: whoever controls the brand field can essentially dictate listing updates, A+ content, and even restrict inventory shipments. By hijacking the brand name, these actors gained back-end control over the listing—effectively locking the legitimate owner out of their own product.
The client attempted to resolve the issue by opening cases with Amazon. Unfortunately, every response they received classified this as a “rebranding request” and was denied. Despite providing proof that Medi-Aid was the original and rightful brand name, Amazon refused to reverse the hijack. This left the brand unable to send inventory to Amazon, jeopardizing both revenue and customer trust.
At UPLIXA Agency, we knew this was not a rebranding issue but a brand hijack case. Our team developed a clear, evidence-backed strategy:
1) Collected proof of original branding: trademarks, invoices, historical catalog data,
and before/after listing screenshots.
2) Compiled case history showing repeated Amazon denial responses.
1)Differentiated between rebranding and brand restoration in our communication with Amazon.
2) Drafted a formal escalation report clearly explaining that this was an unauthorized
hijack, not a voluntary rebrand.
Step 1 :Presented a structured report with supporting documentation.
Step 2 : Repeatedly escalated beyond front-line Seller Support to reach Amazon’s catalog integrity and brand protection departments.
1) Filed multiple reports across different support channels to ensure visibility.
2) Monitored case activity daily, providing follow-up evidence until escalation was
accepted.
After persistent effort and strategic escalation:
This case highlights the seriousness of brand hijacking on Amazon. Without expert intervention, our client risked permanent loss of control over their own brand listings. By partnering with UPLIXA, they were able to recover their brand identity, restore catalog integrity, and continue scaling their business without disruption.
