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Amazon Brand Name Changing Services

  • BRAND NAME CHANGING

Change Your Amazon Brand Name Instantly

In the current eCommerce environment, an appropriate brand name on Amazon is key for trust, compliance, and successful business operations. UPLIXA recognizes the importance of having brand names correct, updated, and protected on Amazon, and offers Amazon Brand Name Change services for this purpose. Our staff are experts on Amazon’s policies, and we utilize that to ensure an effortless transition for you.

For many companies, the transition to a new Amazon Brand Name is part of business growth and rebranding. If you’re changing an old, generic name or simply refreshing your brand identity, the UPLIXA team is ready to assist you with the intricate Amazon policies and procedures, making sure your new name reflects on all your product listings. You will not have to worry about the paperwork or brand registry process, as we will take care of that.

Key Services

Generic to New Brand

Moving from a generic/unprotected name to a unique, registered brand name.

Old to New

Transitioning from an old brand identity to a fresh, modern one.

Incorrect to Correct

Fixing errors in the initial brand name or trademark filing.

Unregistered to Registered

Upgrading from an unregistered or common-law brand to a legally protected trademark

Hijacked Brand Recovery

Reclaiming or rebranding after your trademark is copied, hijacked, or misused by others.

Brand Problems, Handled Fast :

Fix "Generic"/Incorrect Names

Your official brand

Convert Unregistered

Brand Registry-approved

Amazon Listing Recovery

Regain full access & control

Update Old Brands

Seamless transition to new brand

  • What we do

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Let Us Handle the Hard Work, While You Focus on Growing Your Brand

Running an Amazon store can be a full-time job, but with UPLIXA by your side, you won’t have to worry about the intricacies of managing your brand. From Amazon store management to data-driven listing optimization and PPC services, we handle everything so you can focus on scaling your business. We are your trusted Amazon service provider agency, committed to making your experience seamless and successful.

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” We believe in the transformative power of strategic growth. Every step we take is driven by a passion to elevate your Amazon brand to its fullest potential, empowering you to lead with confidence and achieve unprecedented success. “

Ahmad Shabbir - Founder of UPLIXA

Amazon Brand Name change from Generic to New Brand Name change services

If you have been using a generic brand name for your Amazon products and considering to change it to something that showcases your brand’s individuality and market positioning. At UPLIXA, we make this transition from generic to new Amazon brand name seamless for you. While reverting from a generic product to your unique registered brand name, it is important to get it right. For this, a new ASIN has to be created and the required documents submitted for approval. UPLIXA guarantees that this process is executed effortlessly and will not disrupt your operations.

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Amazon Brand Name change from Generic to New Brand Name change services
Amazon Brand Name change from Old to New Brand Name change services

Amazon Brand Name Update: From Old to New

Rebranding your Amazon business often requires an Amazon Brand Name Update. If your brand has evolved over time and you now want to reflect that in your Amazon listings, we can help you transition your brand name from old to new without risking the loss of your current market presence. Our experts handle everything from updating your brand registry to making sure your correct brand is associated with all your listings.

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Correcting Incorrect Brand Names on Amazon

Many sellers face the frustration of having incorrect brand names listed on Amazon due to mistakes made during initial setup or changes in brand direction. Whether your Amazon Brand Name was entered incorrectly or it no longer matches your brand identity, UPLIXA provides a service to change your incorrect brand to the correct brand. Our team ensures your listings accurately reflect your registered trademark, protecting your intellectual property and maintaining customer trust.

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Amazon Brand Name change from Incorrect to Correct Brand Name Change services
Amazon Brand Name change from Unregistered to Registered Brand Name Change services

Amazon Brand Name Change: From Unregistered to Registered

For new Amazon sellers, brand registration is a critical step in gaining credibility and access to Amazon’s enhanced marketing tools. If your Amazon Brand Name is currently unregistered, UPLIXA helps you transition from an unregistered brand to a registered brand under Amazon’s Brand Registry. This ensures your brand is protected from Amazon listing hijackers and unauthorized sellers. Our experts will guide you through the registration process, ensuring all necessary paperwork is in place and that your brand is registered correctly with Amazon.

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Amazon Hijacked Brand Recovery

If unauthorized sellers have hijacked your brand, we offer Amazon Hijacked Brand Recovery services. Whether your product listings have been taken over by Amazon listing hijackers or your brand name has been used incorrectly, we can help you recover and regain control. Our team will work to resolve disputes, update your brand registry information, and ensure your brand trademark is enforced, allowing you to maintain full control over your Amazon marketplace presence.

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Amazon Hijacked Brand Recovery services

🛠️ Step-by-Step Process for Amazon Brand Name Change by UPLIXA

At UPLIXA, we follow a meticulous step-by-step process to ensure your Amazon Brand Name Change is executed seamlessly. Our team is well-versed in Amazon’s policies, so you can trust us to manage your brand name change efficiently while keeping your business in compliance with Amazon’s ever-evolving guidelines.

1

Verify Brand Registry Enrollment

Before making any changes to your Amazon listings, it’s essential to verify that your brand is enrolled in Amazon’s Brand Registry. The Brand Registry provides access to powerful tools to protect your intellectual property and ensure that your brand name is secure.

Why It’s Important: Brand Registry allows us to manage and protect your brand across Amazon. It enables us to submit brand-name changes and prevent unauthorized sellers from hijacking your listings.

UPLIXA’s Role: If you’re not yet enrolled in the Brand Registry, our team will assist you in the registration process, ensuring that your brand is officially recognized by Amazon before we proceed with any name changes.

2

Determine the Type of Brand Name Change

UPLIXA starts by understanding the nature of your brand name change. Is it a minor update, or a complete rebrand? This distinction is crucial for determining whether a new ASIN is required or if a simple update can be made.

Rebranding: For a major change in the brand name, a new ASIN will be required.

Minor Adjustments: For small corrections like fixing typos or reformatting, we will request a simple update without creating a new ASIN.

3

Gather Necessary Documentation

To initiate the brand name change request, Amazon requires several supporting documents. These are essential to validate the authenticity of the brand change and comply with Amazon’s requirements.

Trademark Documentation: If you are changing from an unregistered to a registered brand, we will need to submit proof of your trademark registration. UPLIXA ensures that all documents are up-to-date and correctly submitted.

Product Images: To demonstrate that your brand name is correctly displayed on the product and packaging, we will provide Amazon with clear images.

UPC Codes: Any changes in the brand name will also require updated UPC codes. We’ll ensure these are valid and associated with the correct product.

Supporting Letters: If necessary, we’ll provide a letter from the brand owner confirming the brand name change.

4

Submit a Case in Amazon Seller Central

Once all documentation is in place, UPLIXA will submit a formal case through Amazon Seller Central. We’ll ensure that the case is categorized correctly based on the type of change (rebranding, correction, etc.) and will include all supporting documentation to ensure a smooth approval process.

Why This Matters: The correct case submission helps Amazon understand the nature of your request, speeding up the approval process and minimizing any potential delays.

5

Monitor and Follow Up

After submitting the case, it’s critical to track its progress and ensure everything goes smoothly. UPLIXA provides ongoing support to monitor the status of your brand name change request.

Respond to Requests: Amazon may ask for additional information, and UPLIXA is ready to respond promptly with any extra documentation or clarifications.

Validate the Update: Once the request is approved, we ensure that your listings are updated, and the brand name is consistent across all products.

6

Address Errors and Discrepancies

Suppose any issues arise during the process (e.g., the brand name is not updated correctly). In that case, UPLIXA will immediately open a follow-up case, referencing the original ticket to resolve the discrepancies. Continuous Support: UPLIXA doesn’t just stop at submission. We’ll continue to work with Amazon to ensure that the brand name is updated to your satisfaction.

Verify Brand Registry Enrollment

Before making any changes to your Amazon listings, it’s essential to verify that your brand is enrolled in Amazon’s Brand Registry. The Brand Registry provides access to powerful tools to protect your intellectual property and ensure that your brand name is secure.

Why It’s Important: Brand Registry allows us to manage and protect your brand across Amazon. It enables us to submit brand-name changes and prevent unauthorized sellers from hijacking your listings.

UPLIXA’s Role: If you’re not yet enrolled in the Brand Registry, our team will assist you in the registration process, ensuring that your brand is officially recognized by Amazon before we proceed with any name changes.

Determine the Type of Brand Name Change

UPLIXA starts by understanding the nature of your brand name change. Is it a minor update, or a complete rebrand? This distinction is crucial for determining whether a new ASIN is required or if a simple update can be made.

Rebranding: For a major change in the brand name, We will setup new Complex Process Without new ASIN and by keeping the Reviews and Ratings same as previously.

Minor Adjustments: For small corrections like fixing typos or reformatting, we will request a simple update without creating a new ASIN.

Gather Necessary Documentation
To initiate the brand name change request, Amazon requires several supporting documents. These are essential to validate the authenticity of the brand change and comply with Amazon’s requirements.

Trademark Documentation: If you are changing from an unregistered to a registered brand, we will need to submit proof of your trademark registration. UPLIXA ensures that all documents are up-to-date and correctly submitted.

Product Images: To demonstrate that your brand name is correctly displayed on the product and packaging, we will provide Amazon with clear images.

UPC Codes: Any changes in the brand name will also require updated UPC codes. We’ll ensure these are valid and associated with the correct product.

GS-1 Certificates: Share your GS-1 Certificates of ASIN If available.

Submit a Case in Amazon Seller Central

Once all documentation is in place, UPLIXA will submit a formal case with flat file through Amazon Seller Central and we'll updated all files internally inside your brand. We’ll ensure that the case is categorized correctly based on the type of change (rebranding, correction, etc.) and will include all supporting documentation to ensure a smooth approval process.

Why This Matters: The correct case submission helps Amazon understand the nature of your request, speeding up the approval process and minimizing any potential delays.

Monitor and Follow Up

After submitting the case, it’s critical to track its progress and ensure everything goes smoothly. UPLIXA provides ongoing support to monitor the status of your brand name change request.

Respond to Requests: Amazon may ask for additional information, and UPLIXA is ready to respond promptly with any extra documentation or clarifications.

Validate the Update: Once the request is approved, we ensure that your listings are updated, and the brand name is consistent across all products.

Address Errors and Discrepancies

Suppose any issues arise during the process (e.g., the brand name is not updated correctly). In that case, UPLIXA will immediately open a follow-up case, referencing the original ticket to resolve the discrepancies.

Continuous Support: UPLIXA doesn’t just stop at submission. We’ll continue to work with Amazon to ensure that the brand name is updated to your satisfaction.

  • FAQs
How fast can you fix my Amazon brand name?

Most corrections take 24-72 hours – faster for hijacked listings or urgent cases.

Yes! We rebrand with a compliant name and update your listings without losing sales history.

Yes. We secure your listings via Brand Registry and add anti-hijacking protections.

Yes – we can update your brand name first, then help you register a trademark later if needed

No. We preserve your rankings and reviews during the transition to your new brand name.

UPLIXA Amazon Brand Name Changing Services at Affordable Cost
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