Pushpeel is a reputable brand in the toy industry, known for its high-quality products and loyal customer base. However, they faced a significant challenge as hijackers began to infiltrate their listings, selling at drastically lower prices, stealing the Buy Box, and damaging their sales and brand reputation.
Pushpeel was bombarded with unauthorized sellers on their Amazon listings. These hijackers:
At Uplixa, we immediately jumped into action with a proven, multi-pronged approach to protect Pushpeel’s listings and keep the hijackers at bay:
We initiated a comprehensive removal process, targeting over 25 hijackers who were selling unauthorized products. By leveraging Amazon’s Brand Registry tools, IP enforcement, and takedown notices, we swiftly removed the offenders and regained control of the listings.
Not only did we remove existing hijackers, but we also put clear warnings on each listing, communicating that Pushpeel’s products are protected by intellectual property rights and any further violations would be met with legal action. This deterred future hijackers from attempting to relist.
To prevent hijackers from returning, we implemented continuous monitoring of all Pushpeel listings, setting up real-time alerts for any unauthorized seller activity. This allowed us to respond instantly, keeping the listings clean and hijacker-free.
We made sure that Pushpeel maintained consistent pricing across all platforms, closing the loophole hijackers often exploit. By locking in fair pricing, we eliminated the appeal of undercutting and ensured Buy Box control remained with Pushpeel.
Pushpeel saw a significant 35% increase in revenue after the removal of hijackers, as they regained control over their listings and pricing.
We successfully prevented over 25 hijackers from re-entering Pushpeel’s listings, using continuous monitoring and strong deterrents.
With authentic products back in the hands of customers, Pushpeel’s brand reputation was fully restored, and they avoided the risk of negative reviews from counterfeit sales.
Pushpeel’s loyal customers noticed the change, strengthening their trust in the brand as they consistently received high-quality products.
By partnering with Uplixa, Pushpeel not only regained control over its listings but also saw a notable boost in revenue and brand credibility. Through swift hijacker removal, proactive enforcement, and ongoing protection, Uplixa ensured Pushpeel’s listings stayed secure, paving the way for future growth without the threat of hijackers.
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